Photo by Missy Simpson.
September 23, 2009 – (Hazelwood, MO) BIGFOOT®, The Original Monster Truck®, was named one of the “Top 5 Marketing Vehicles of All Time” by the St. Louis-based experimental marketing firm Pro Motion. This lofty honor is certainly a feather in the cap of the monster truck industry.
Joining the BIGFOOT trucks in the top-five were the US Navy Blue Angels/US Air Force Thunderbirds (#4), the Goodyear Blimp (#3), the Oscar Meyer Wienermobile (#2), and the Anheuser-Busch Clydesdale Hitch (#1). Certainly some well-known company to be rubbing shoulders with!
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“It all started in 1974 when Bob Chandler built the first BIGFOOT, right here in our own backyard, St. Louis, Missouri. It was built under a 1974 Ford F-250 body with giant Firestone flotation tires. In 1979 they added rear-wheel steering, which made parallel parking at the mall a breeze. In 1981 the famous words “Hey guys, watch THIS!” were uttered by Bob when he decided to see if he could drive BIGFOOT over a couple of old junk cars. Bob survived, and a new “sport” was born. Monster trucks are.[now] branded, promoted, and highly attended by millions every year.” [BIGFOOT Firsts]
BIGFOOT certainly has had an impact on the automotive world over the last three and a half decades, not only spawning an entirely new form of automotive competition but also increasing the world’s awareness of and passion for the four wheel drive. Today the BIGFOOT trucks represent a number of high profile sponsors like Summit Racing Equipment and Firestone Tires, continuing a tradition of excellence on the national and international stage while keeping true to the core values that helped launch BIGFOOT’s “career” 35 years ago.
For more information on Pro Motion, you can visit them online at www.promotion1.com. You can also read their online post detailing the “Top 5 Marketing Vehicles of All Time” by visiting their blog: http://exclamnation.wordpress.com/2009/09/09/top-five-marketing-vehicles-of-all-time/ .